- Toyota introduced a more affordable Crown Sport G trim for the Japanese market.
- Entry-level Crown Sport G costs around $35,600 but omits several standard features.
- It also gains a new 70th anniversary edition with special badging and visual updates.
The Japanese-market Toyota Crown Sport is back with a few updates for the new model year, continuing its role as a stylish, performance-leaning SUV that some liken to a budget Ferrari Purosangue due to the pair sharing some design cues. The latest changes include a new base trim and a special edition that pays tribute to the 70th anniversary of the Crown Series.
The newly introduced base trim brings the starting price down by cutting back on previously standard features, while the commemorative version builds on the familiar Crown Sport styling with a few upgrades.
The Special Edition
Starting with the Crown Sport The 70th, it follows the similar special editions of the Crown Sedan, Estate, and Crossover. Visually, it stands out with a bi-tone paint scheme. A Precious Metal finish covers the roof and pillars, while the rest of the body can be specified in either Precious White or Black. Matte black 21-inch alloy wheels round out the exterior changes, with an optional side decal available for a bit more flair.
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Inside we find leather upholstery in Black Luster with copper accents. Toyota designers didn’t want you to miss the fact that this is a 70th anniversary model, so they added a logo on the dashboard, the premium shift knob, the puddle lights, the key, and the leather-wrapped manual case.
The anniversary special is available with two powertrain options, including a self-charging hybrid with 231 hp (172 kW / 234 PS) and a plug-in hybrid setup with 302 hp (225 kW / 306 PS), both sending power to all four wheels via the E-Four AWD system.
New Entry-Level Trim Lowers the Starting Price
What’s more interesting is that Toyota has added a more affordable version of the model, called the Sport G. This one is exclusively available with the hybrid setup and costs a full ¥700,000 ($4,800) less than the Sport Z that used the be the entry point in the lineup. As a result, the starting price of the Crown Sport is now ¥5,200,000 ($35,600), getting closer to the ¥5,150,000 ($35,200) of the cheapest Crown Crossover.
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On the outside, the Sport G is visually identical to the Sport Z. Inside, though, it takes a more pared-back approach. Several features have been removed, including a range of advanced driver-assistance systems, the driver monitoring camera, heated steering wheel, heated rear seats, ventilated front seats, and other comfort-focused amenities.
Standard equipment includes a 12.3-inch infotainment touchscreen, six speakers, automatic high beam assist, fabric and synthetic leather seat upholstery, and a genuine leather steering wheel.
Other updates for the new model year include the option to equip the Crown Sport RS with matte black 21-inch alloy wheels and a black interior. Additionally, the smart entry system is now standard across the entire lineup. At the top of the range, the Limited-Matte Metal edition, first introduced in October 2024 with a distinctive matte finish, continues to be the most expensive version of the Crown Sport, priced at ¥8,200,000 ($56,100).
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