• The all-electric Luce could be more expensive than the 849 Testarossa.
  • Ferrari’s first EV may also be a lot more expensive than the Purosangue.
  • A 122 kWh battery pack and four electric motors will be fitted as standard.

Ferrari is taking a gamble with its all-electric Luce, launching it at a time when EV sales have contracted in the US, and competition from China is offering EV buyers supercar-levels of power at a fraction of the cost. If a new report about the Luce’s potential starting price is accurate, it could prove to be a hard sell for the brand.

Citing unnamed sources, it’s being reported that European prices for the Luce will start at approximately €550,000, or the equivalent of $645,000. To put that in perspective, the Ferrari Purosangue SUV starts at around €400,000 ($470,000) in Europe, although strong demand for that model means some used examples are going for over €600,000 ($704,000).

Read: Ferrari Teases The Luce’s Exterior In The Shadiest Way Possible

Bloomberg understands that the final price is yet to be locked in, and could be adjusted 10 percent in either direction from the €550,000 mark. If true, this could make the Luce more expensive than even the 849 Testarossa and 12Cilindri, and would be the firm’s second-most expensive series production model after the F80 hypercar.

Such a sky-high price tag could limit the Luce’s appeal, particularly since Ferrari’s customers are used to buying models from the Italian marque with sizzling internal combustion engines, not heavy battery packs and electric motors. If it’s possible to buy a V12-powered, four-seat Purosangue for less, while boasting all the practicality as the Luce, some may be swayed by the allure of the combustion-powered Fezza.

Admittedly, loyal Ferrari customers aren’t exactly strapped for cash, so they may not really care about how much the Luce costs and could be fixated on buying one anyway. Not only could the Luce be one of Ferrari’s most expensive models, but it’d be one of the pricier EVs on the market, costing way more than any EV from Porsche and even more than the Rolls-Royce Spectre.

Quad Motors

What will shoppers get for their money? While final specifications for the Luce won’t be announced until its unveiling next month, we know it will have four electric motors delivering over 986 hp. Feeding these motors with juice will be a 122 kWh battery pack supporting charging speeds of up to 350 kW, giving the model a driving range of over 329 miles (530 km).

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